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Find out why your business should take care when communicating about your sustainability initiatives. Then explore marketing resources to help with green marketing opportunities.

  

Resources About Marketing
The first in a series of fact sheets with practical advice about pollution prevention and business efficiency measures to all firms involved in vehicle repair activities who want to be smart businesses Source: Ministry for the Environment
| Resource type: Fact sheet |
User Comments: Gives good reasons for how environmentally-friendly business practice benefits firms

Guidelines intended to educate businesses about avoiding making misleading or untrue environmental claims about their products or services under the Fair Trading Act Source: The NZ Commerce Commission
| Resource type: Guidelines | 101 KB |
User Comments: Extremely useful resource for any businesses wishing to market the environmental aspects of their products or services

Guidelines informing businesses about their obligations surrounding carbon offset and neutrality claims and how they are affected by the Fair Trading Act intended to educate businesses about avoiding making misleading or untrue claims about their products or services under the Fair Trading Act. Source: The NZ Commerce Commission
| Resource type: Guidelines | 115 KB |
User Comments: Great detail with easy-to-understand language

Market research has identified a segment of the market known as LoHaS (Lifestyles of Health and Sustainability) – estimated at 26% of the adult population in New Zealand. These consumers are willing to pay up to 20% more for environmentally friendly goods, and are more loyal to companies who exhibit sustainable business practices. Download a free 24 page summary of their latest report on New Zealand Solution Seekers and LOHAS markets globally. Source: Moxie Design Group
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User Comments: Summary report is free.

Enviro-Mark prides itself in being New Zealand's original and leading environmental management certification programme. Their website provides information about the Enviro-Mark programme and how tobecome a member Source: Enviro-Mark NZ
| Resource type: Website |
User Comments: Clear concise information outlining everything I needed to know about the programme

The New Zealand Ecolabelling Trust is a voluntary multiple specifications based environmental labelling programme which operates to international standards and principle. Source: Environmental Choice New Zealand
| Resource type: Website |
User Comments: A bit of a confusing layout check out the 'Contact' section for info relevant to firms considering joining

Designed to simplify and untangle the myriad of ISO14000 standards and information related to environmental management to make environmental management using the above standards a much easier task Source: The ISO14000 Environmental Management Group
| Resource type: Website |
User Comments: Clear detailed information really informative!

Being involved in the Green Globe programme shows the world that your organisation is serious about it's environmental social and economic performance. Source: Green Globe International
| Resource type: Website |
User Comments: Good to see a highly integrated international initiative

An alphabetical directory of various ecolabels and other sustainability indicators with clear objective information about each one Source: Ministry of Economic Development
| Resource type: Directory |
User Comments: Cleared up my questions about what the labels I've seen around mean

Designed to help companies and consumers use ecolabels to find green products Source: Ecolabelling.org
| Resource type: Website |
User Comments: Information is straight to the point although sometimes too brief

Allows you to search for eco-labels in various ways and includes a glossary of terms and what to look for in an eco-label Source: Consumer Union of the United States
| Resource type: Website Directory |
User Comments: Such a great search facility unfortunately none of the NZ labels I searched for were present

This website is all about "greenwashing"- the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Includes a guide for marketers to avoid greenwashing and to help marketers and retailers win over consumers through genuine environmental marketing & communication Source: Terra Choice Environmental Marketing
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User Comments:

Lists the 2009 & 2008 winners of Environment Southland's Environment Awards acknowledging the huge amount of good work being done to safeguard and enhance Southland?s environment Source: Environment Southland
| Resource type: Website | Southland Specific resourceSouthland Specific |
User Comments: Great to see that Southland businesses are recognised for the environmental achievements

The presentation of these awards is an opportunity for the Department of Conservation to recognise the valuable contribution businesses individuals and organisations make to conservation in Southland. Source: Department of Conservation
| Resource type: Website | Southland Specific resourceSouthland Specific |
User Comments: Good way to get recognised if you are involved in conservation projects

Detailed information about the national Sustainable Business Awards which recognise real achievement by organisations of all types and sizes in the embedding of sustainability in day to day business operations. Source: Sustainable Business Network
| Resource type: Website |
User Comments: I enjoyed reading the inspiring case studies from previous winners and nominees

Information on the inaugural Sustainable 60 awards that reward businesses who have made significant achievements and seminars featuring the winning companies. Source: Sustainable 60
| Resource type: Website |
User Comments: The seminars sound like an awesome way to learn from those who have really ucceeded with sustainability!

  

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Sails Ashore B&B
Sails Ashore B&B
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Tuatapere Hump Ridge Track
Tuatapere Hump Ridge Track
 To the Hump Ridge Track, sustainability means being around in 50 years time and help... [Read more...]

The Lodge at Tikana
The Lodge at Tikana
Sustainability means quite simply survival to the Lodge at Tikana, and being financially v... [Read more...]

H&J Smith
H&J Smith
The business’ sustainability journey began with a couple of employees who were passionate ... [Read more...]

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Cunningham Builders case study
Cunningham Builders case study
For the team at Cunningham Builders, sustainability is about continuously reviewing their ... [Read more...]

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Woldwide Farms
Woldwide Farms
For Abe, adopting a sustainability perspective has three central benefits; it “adds to our... [Read more...]

Southland Copier Company
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Ascot Park Hotel
Ascot Park Hotel
Peter Ridsdale, Manager at Ascot Park Hotel explains that “sustainability is a mindset abo... [Read more...]

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Anchorage Motel
Anchorage Motel
 Anchorage Motel has recently earned a Qualmark Enviro-Gold logo as recognition for t... [Read more...]

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Otaitai Dairy
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Craigs Design and Print Ltd
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Their main business activity is commercial, digital and colour printing & Office Produ... [Read more...]

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PlaceMakers Ltd
PlaceMakers Ltd
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Phoenix Services
Phoenix Services
By signing up for business recycling services with Southland Enterprises Inc, Phoenix Serv... [Read more...]

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EIS
EIS
 The EIS team have made a conscious effort to reduce their environmental impacts by m... [Read more...]

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