Most businesses start with something small like beginning recycling. Usually they find themselves surprised by the staff support, others are surprised at the huge financial savings. Often businesses will go on to look at energy saving, and by then they are so enthused find they are heading on a strong pathway towards sustainability.

Some ways you can get started are:

• Try the quick tip of the day on the home page
• Get some inspiration by reading a case study
• Get help by asking for some advice

When you have put a few initiatives in place, and have started seeing the benefits to your staff, financial savings, and begin feeling good about your positive impact on the environment, you might like to start planning more action. Taking a more strategic approach, including monitoring the impacts of your changes will really help you with regards to telling your customers about what you are doing in your marketing.