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By Karyn Owen on 15/02/2012

In terms of the sustainability challenges we are facing, some would argue that the advertising industry has played a big part in getting us into this mess, through it’s role in promoting materialism and ego-driven consumption. (Clive Hamilton is a particularly strong advocate of this position).

Re: Business benefits of socially responsible behaviour
Great article! Really highlights the benefits of helping out.
solar heating
I think efficient solar panels should be focused upon secondary to my own family's energy independence… I don't give two flips on what the government wants to help or give to me, I just know that in the future, when the grid craps out, I want to be able to have my electricity still present. Cap and trade and tree-huggers be darned…I want my independence from relying on a shaky grid that's already gone out 4 times for over 3-4 days each time from my "reliable grid" and electricity company that doesn't care about my family.
solar heating


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